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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
MEASURING ADVERTISING EFFECTIVENESS

by Wheatley, John J.

Material type: book Book Description: ix,233.Publisher: Homewood, Ill. R. D. Irwin c1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 W56m] (1).

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2.
PERSPECTIVES IN ADVERTISING MANAGEMENT

Description: 245,Y.Publisher: New York Advertising Management Development Committee 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.108 As78p] (1).

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