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1.
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ADVERTISING
by Dunn, Samuel Watson. Edition: 2ndMaterial type:  Book Description: viii,629.Publisher: New York Holt, Rinehart And Winston c1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 D922a2] (1).
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2.
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ADVERTISING BUDGET
by Kelly, Richard J | Ahlgren, Herbert A. Material type: Book Description: 290.Publisher: N. Y. Association Of National Advertisers c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 K298a] (1).
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3.
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STRATEGY IN ADVERTISING
by Bogart, Leo. Material type: Book Description: ix,336.Publisher: New York Harcourt, Brace & World c1967Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 659.1 B633s] (1).
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4.
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ENCYCLOPEDIA OF ADVERTISING
by Graham, Irvin. Edition: 2ndMaterial type: Book Description: xiii,494.Publisher: New York Fairchild Pub. c1969Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 659.103 G76e2] (1).
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5.
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MEASURING ADVERTISING EFFECTIVENESS
by Wheatley, John J. Material type: Book Description: ix,233.Publisher: Homewood, Ill. R. D. Irwin c1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 W56m] (1).
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6.
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ADVERTISING MANAGEMENT
by Aakar, David D. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 399.Publisher: New Jersey, Englewood Cliffs Prentice-Hall 1975Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.916591 Ad96] (1).
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7.
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Advertising
: its cultural and political effects
by Buzzi, Giancarlo | Garmize, B. David, Tr. Material type: Book; Format:
print
; Literary form:
not fiction
Description: vi,147p.Publisher: Minneapolis University Of Minnesota Press 1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.101 B989tE] (1).
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8.
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QUANTITATIVE THEORIES IN ADVERTISING
by Rao, Ambar G. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 103.Publisher: New York Wiley 1970Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.10184 R18q] (1).
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9.
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ADVERTISING PROCEDURE
by Kleppner, Otto. Edition: 6thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: 750.Publisher: N. J. Englewood Cliffs Prentice-Hall 1973Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 K678] (1).
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10.
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ADVERTISING MEASUREMENT AND DECISION MAKING
by Dalbey, Homer M | Wind, Yoram. Material type: Book Description: xx,103.Publisher: Boston Allyn & Bacon c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.111 R565a] (1).
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11.
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HANDBOOK OF ADVERTISING MANAGEMENT
by Barton, Roger. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 1 v.Publisher: New York Mcgraw-Hill 1970Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.10202 B285h] (1).
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12.
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OUTDOOR ADVERTISING
by Houck, John W. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 250.Publisher: Notre Dame, Ind. University Of Notre Dame Press 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.130973 H812o] (1).
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13.
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SPENDING ADVERTISING MONEY
by Broadbent, Simon. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 274.Publisher: London Business Books 1970Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.10942 B78s] (1).
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14.
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RECRUITMENT ADVERTISING
by Coss, Frank. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 206.Publisher: New York American Management Association 1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.196583111 C822r] (1).
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15.
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Graphis annual
by von, Herausgeben [ed.]. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 235p.Publisher: Zurich Walter Herdeg 1976Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 760 G767] (1).
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16.
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ADVERTISING, COMPETITION AND MARKET CONDUCT IN OLIGOPOLY OVER TIME
by Lambin, Jean Jacques. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 312.Publisher: Amsterdam North-Holland Publishing Co. 1976Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.476591 L977ad] (1).
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17.
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CASE STUDIES IN MARKETING, ADVERTISING AND PUBLIC RELATIONS
by Mciver, Colin. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,224.Publisher: London Heinemann 1984Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C266] (1).
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18.
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RETAILING TODAY
by James, Don L | Etzel, Michael J. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,543.Publisher: New York Harcourt Brace Jovanovich 1981Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.87 J232r2] (1).
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19.
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ADVERTISING RESOURCE ALLOCATION
by Corkindale, David. Material type: Book; Literary form: Description: 84.Publisher: Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 C813a] (1).
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20.
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MANAGING ADVERTISING EFFECTIVELY
by Corkindale, David | Kennedy, Sherril. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 95.Publisher: Bradford M. C. B. 1975Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 C813m] (1).
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