PKK Library catalog › Results of search for 'se,phr:"Mcgraw-Hill Series In Marketing And Advertising"'

	1.	MEASURING ADVERTISING EFFECTIVENESS by Lucas, Darrell Blaine \| Britt, Steuart H. Material type: Book Description: 399.Publisher: N. Y. Mcgraw-Hill 1963Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.113 L962m] (1). Place hold Add to cart (remove)
	2.	MARKETING MANAGEMENT AND ADMINISTRATIVE ACTION by Britt, Steuart Henderson \| Boyd, Harper W. Material type: Book Description: 772.Publisher: N. Y. Mcgraw-Hill 1963Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B777m] (1). Place hold Add to cart (remove)

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