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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
MARKETING RESEARCH

by Kinnear, Thomas | Taylor, James Ronald.

Material type: book Book; Format: print ; Literary form: not fiction Description: 656.Publisher: New York Mcgraw-Hill 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 K62m] (1).

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2.
PROBLEMS IN MARKETING

by Corey, E. Raymond | Ward, Scott.

Edition: 6thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xviii,810.Publisher: New York Mcgraw-Hill 1981Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800722 C812p6] (1).

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3.
Purchasing and materials management : text and cases

by Lee, Lamar | Dobler, Donald W.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: not fiction Description: xi, 700p.Publisher: New York Mcgraw-Hill 1977Availability: No items available Checked out (1).

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4.
MEASURING ADVERTISING EFFECTIVENESS

by Lucas, Darrell Blaine | Britt, Steuart H.

Material type: book Book Description: 399.Publisher: N. Y. Mcgraw-Hill 1963Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.113 L962m] (1).

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5.
MARKETING MANAGEMENT AND ADMINISTRATIVE ACTION

by Britt, Steuart Henderson | Boyd, Harper W.

Material type: book Book Description: 772.Publisher: N. Y. Mcgraw-Hill 1963Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B777m] (1).

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