Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. Database marketing : analyzing and managing customers

by Blattberg, Robert C | Kim, Byung-Do.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxiv, 871p.Publisher: New Delhi Springer 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.872 B613d] (1).

2. Managing business interfaces : marketing and engineering issues in the supply chain and internet domains

by | Chakravarty, Amiya K., Ed | Eliashberg Jehoshua, Ed.

Material type: book Book; Format: print ; Literary form: not fiction Description: xi, 332p.Publisher: Berlin Springer 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658 M311] (1).

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