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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
BUSINESS MARKETING MANAGEMENT

by Bingham,Frank G.

Material type: book Book Description: xxiii,632.Publisher: Ntc Business Books,New York c1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B513B] (1).

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2.
MANAGING BUSINESS TO BUSINESS MARKETING COMMUNICATIONS

by De Bonis,J. Nicholas, Peterson,Roger S.

Material type: book Book Description: xxiii,372.Publisher: Ntc Business Books,New York c1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 D352M] (1).

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3.
IMAGE MARKETING

by Marconi,Joe.

Material type: book Book; Format: print ; Literary form: not fiction Description: xviii,232.Publisher: Ntc Business Books, New York 1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.2 M333I] (1).

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4.
HOW TO FIND AND CULTIVATE CUSTOMERS THROUGH DIRECT MARKETING

by Baier,Martin.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvii,243.Publisher: Ntc Business Books, New York 1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 B149H] (1).

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5.
AMA COMPLETE GUIDE TO MARKETING RESEARCH FOR SMALL BUSINESS

by Edmunds,Holly.

Material type: book Book Description: xii,176.Publisher: Ntc Business Books, New York c1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 ED59A] (1).

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6.
CASES IN DIRECT MARKETING

by Brown,Herbert E,Paula,M.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: ix,157.Publisher: Ntc Business Books,New York 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B813C2] (1).

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7.
SERVICESCAPES

by John F. Sherry,No | Sherry,John F.

Material type: book Book; Format: print ; Literary form: not fiction Description: 632.Publisher: Ntc Business Books,New York 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 SE69] (1).

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8.
CUSTOMER BONDING

by Cross,Richard,Smith,Janet.

Material type: book Book; Format: print ; Literary form: not fiction Description: xix,254.Publisher: Ntc Business Books,New York 1995Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.812 C884C] (1).

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