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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
BUSINESS TO BUSINESS DIRECT MARKETING

by Bly,Robert W.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xii,403.Publisher: Ntc Business Books, Chicago 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 B629B2] (1).

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2.
PREPARING THE MARKETING PLAN

by Parmerlee,David.

Edition: new ed.Material type: book Book Description: xxiv,223.Publisher: Ntc Business Books, Chicago c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 P241P] (1).

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3.
AMA HANDBOOK FOR CUSTOMER SATISFACTION

by Dutka,Alan.

Material type: book Book; Format: print ; Literary form: not fiction Description: viii,231.Publisher: Ntc Business Books, Chicago 1994Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 D952A] (1).

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4.
STRATEGIC BRAND COMMUNICATION CAMPAIGNS

by Schultz,Don E | Barnes,Beth E.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxi,378.Publisher: Ntc Business Books, Chicago 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.113 SCH82S5] (1).

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5.
PRODUCT MANAGER'S HANDBOOK

by Gorchels,Linda.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: ix,290.Publisher: Ntc Business Books, Chicago 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 G65P] (1).

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6.
AUDITING MARKETS, PRODUCTS, AND MARKETING PLANS

by Parmerlee,David.

Material type: book Book; Format: print ; Literary form: not fiction Description: xii,193.Publisher: Ntc Business Books, Chicago 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 P241A] (1).

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