Using qualitative research in advertising : strategies, techniques and applications
By: .
Contributor(s): Morrison, Margaret A.
Material type:
BookPublisher: Los Angeles Sage 2012Edition: 2nd.Description: xv, 218p.ISBN: 9781412987240.Subject(s): Advertising--Research | Qualitative research | Marketing research--MethodologyDDC classification: 659.1072 | Us4q2
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1072 Us4q2 (Browse shelf) | Book Request | Available | A175980 |
Total holds: 0
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