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RISK TAKING AND INFORMATION HANDLING IN CONSUMER BEHAVIOR

By Cox, Donald F.. Boston Division Of Research, Graduate School Of Business Administration, Harvard University 1967 . xiii,667 , Bibliography : P. 641-667 | Twenty Four Papers Prepared Under A Research Program Conducted During The Past 7 Years At The Harvard Business School

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EXPLORATIONS IN CONSUMER BEHAVIOR

By Sommers, Montrose S.. Austin Bureau Of Business Research, University Of Texas 1968 . xiii,277 , Bibliographical Footnotes | Sponsored By The Dept. Of Marketing Administration, Graduate School Of Business, University Of Texas

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CONSUMER BEHAVIOR AND THE BEHAVIORAL SCIENCES

By Britt, Steuart Henderson. N. Y. Wiley 1966 . 592

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