Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. The trade and merchandise marks act, 1958.

by Abichandan, R. K.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Description: xl, 556p.Publisher: New Delhi Butterworths India 1999Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 346.0488 Sh25t3] (1).

2. Designing brand identity

by Wheeler, Alina.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: vii, 280p.Publisher: New Jersey John Wiley & Sons 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 W561d2] (1).

3. Inclusive branding : the why and how of a holistic approach to brands

by Schmidt, Klaus | Ludlow, Chris.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiii, 210p.Publisher: New York Palgrave 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 Sch54i] (1).

4. TRADEMARK SELECTION

by .

Material type: book Book Description: 91.Publisher: N. Y. c1960Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 602.75 Un3tr] (1).

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