Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. Notes on the case method of teaching in marketing

by M N Vora.

Material type: book Book; Literary form: Publisher: Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.80072 V91n] (1).

2. The history of marketing science

by | Winer, Russell S., Ed | Neslin, Scott A., Ed.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxv, 502p.Publisher: Singapore World Scientific 2014Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 381.109 H629] (1).

3. INTERNATIONAL STUDY OF MARKETING EDUCATION

by Liander, Bertil.

Description: 638.Publisher: Chicago 1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.807 In8i] (1).

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