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1.
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Mass communications
: a book of readings
by Schramm, Wilbur Lang. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xi, 695p.Publisher: Urbana University of Illinois Press 1960Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 384.082 Sch69m2] (1).
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2.
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COMMUNICATION AND SOCIAL DEVELOPMENT IN INDIA
by Kuppuswamy, B. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,364.Publisher: New Delhi Sterling 1976Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 301.14 K965c] (1).
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3.
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READINGS IN MASS COMMUNICATION
by Emery, Michael D | Smythe, Ted Curtis. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxiii,552.Publisher: Dubuque Wm. C. Brown Company Pub. 1972Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 302.23 Em36r2] (1).
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4.
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THE MASS MEDIA AND MODERN SOCIETY
by Peterson, Theodore | Rivers, William L. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,259.Publisher: New York, Holt Rinehart And Winston 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 302.23 P442m] (1).
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5.
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Research methods in mass communication
by Stempel, Guido H. [ed.] | Westley, Bruce H. [ed.]. Material type: Book; Format:
print
; Literary form:
not fiction
Description: vii,405.Publisher: Englewood Cliffs Prentice-Hall 1981Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 302.23 R311] (1).
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6.
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THE OLYMPIC MOVEMENT AND THE MASS MEDIA
by Fekrou No Kidane | Kidane,Fekrou. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 215.Publisher: International Olympic Committee, Chateau 1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 796.48 OL9] (1).
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7.
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MEDIA PERFORMANCE
by Mcquail,Denis. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,350.Publisher: Sage Publications, London 1992Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 302.23 MC242M] (1).
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8.
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WRITING FOR VISUAL MEDIA
by Friedmann,Anthony. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxiii,361.Publisher: Focal Press, Oxford 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 808.066302 F914W2] (1).
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9.
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UNDERSTANDING MEDIA
by Mcluhan,Marshall. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxiii,365.Publisher: Mit Press, Cambridge 1994Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 302.23 M22U] (1).
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10.
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MASS MEDIA IN THE DEVELOPING COUNTRIES
by . Material type: Book Description: 45.Publisher: Paris Clearing House Of The Dept. Of Mass Communication Of Unesco 1961Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 301.16 Un3m] (1).
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11.
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MASS MEDIA
by Rivers, William L. Material type: Book Description: 531.Publisher: N. Y. Harper & Row c1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 070 R524m] (1).
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12.
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MASS COMMUNICATION
by Barnouw, Erik. Material type: Book Description: 280.Publisher: New York Rinehart c1956Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 808 B266m] (1).
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13.
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REFERENCE BOOKS IN THE MASS MEDIA
by Blum, Eleanor. Material type: Book Description: 103.Publisher: Urbana University Of Illinois Press 1962Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 384 B625r] (1).
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14.
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MASS MEDIA
by Rivers, William L. Material type: Book Description: 531.Publisher: N. Y. Harper & Row c1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 070 R524m] (1).
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15.
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Digital Convergence – Libraries of the Future
: [electronic resource] /
by Earnshaw, Rae [editor.] | Vince, John [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
not fiction
Description: XXXII, 416 p. online resource.Publisher: London : Springer London, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
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16.
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In the Presence of English: Media and European Youth
: [electronic resource] /
by Berns, Margie [editor.] | Bot, Kees de [editor.] | Hasebrink, Uwe [editor.] | SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format:
electronic
available online
; Literary form:
not fiction
Description: XVIII, 162 p. online resource.Publisher: Boston, MA : Springer US, 2007.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).
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