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1.
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BUSINESS MARKETING MANAGEMENT
by Bingham,Frank G. Material type:  Book Description: xxiii,632.Publisher: Ntc Business Books,New York c1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B513B] (1).
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2.
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MANAGING BUSINESS TO BUSINESS MARKETING COMMUNICATIONS
by De Bonis,J. Nicholas, Peterson,Roger S. Material type: Book Description: xxiii,372.Publisher: Ntc Business Books,New York c1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 D352M] (1).
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3.
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IMAGE MARKETING
by Marconi,Joe. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,232.Publisher: Ntc Business Books, New York 1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.2 M333I] (1).
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4.
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BUSINESS TO BUSINESS DIRECT MARKETING
by Bly,Robert W. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xii,403.Publisher: Ntc Business Books, Chicago 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 B629B2] (1).
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5.
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HOW TO FIND AND CULTIVATE CUSTOMERS THROUGH DIRECT MARKETING
by Baier,Martin. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,243.Publisher: Ntc Business Books, New York 1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 B149H] (1).
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6.
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AMA COMPLETE GUIDE TO MARKETING RESEARCH FOR SMALL BUSINESS
by Edmunds,Holly. Material type: Book Description: xii,176.Publisher: Ntc Business Books, New York c1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 ED59A] (1).
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7.
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PREPARING THE MARKETING PLAN
by Parmerlee,David. Edition: new ed.Material type: Book Description: xxiv,223.Publisher: Ntc Business Books, Chicago c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 P241P] (1).
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8.
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How to develop successful new products
by Patrick, Jerry. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii, 214p.Publisher: Illions NTC Business Books 1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.575 P275h] (1). Withdrawn (1).
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9.
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AMA HANDBOOK FOR CUSTOMER SATISFACTION
by Dutka,Alan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,231.Publisher: Ntc Business Books, Chicago 1994Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 D952A] (1).
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10.
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DEVELOPING SUCCESSFUL MARKETING STRATEGIES
: A M A MARKETING TOOLBOX
by Parmerlee, David. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,198p.Publisher: New York NTC Business Books 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800285 P241d] (1).
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11.
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STRATEGIC BRAND COMMUNICATION CAMPAIGNS
by Schultz,Don E | Barnes,Beth E. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxi,378.Publisher: Ntc Business Books, Chicago 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.113 SCH82S5] (1).
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12.
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CASES IN DIRECT MARKETING
by Brown,Herbert E,Paula,M. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: ix,157.Publisher: Ntc Business Books,New York 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B813C2] (1).
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13.
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SERVICESCAPES
by John F. Sherry,No | Sherry,John F. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 632.Publisher: Ntc Business Books,New York 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 SE69] (1).
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14.
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CUSTOMER BONDING
by Cross,Richard,Smith,Janet. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix,254.Publisher: Ntc Business Books,New York 1995Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.812 C884C] (1).
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15.
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Focus group
: research handbook
by Edmunds, Holly. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x, 276p.Publisher: Chicago NTC Business Books 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 001.433 Ed59f] (1).
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16.
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PRODUCT MANAGER'S HANDBOOK
by Gorchels,Linda. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: ix,290.Publisher: Ntc Business Books, Chicago 2000Availability: No items available Checked out (1).
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17.
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AUDITING MARKETS, PRODUCTS, AND MARKETING PLANS
by Parmerlee,David. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,193.Publisher: Ntc Business Books, Chicago 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 P241A] (1).
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