Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. MARKETING

by Zikmund,William G | D'Amico,Michael.

Edition: 7thMaterial type: book Book Description: xxxiii,689.Publisher: South Western College Publishing, Australia c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Z64M7] (1).

2. Marketing research

by | Zikmund, William G.,Ed.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxv, 570p.Publisher: Australia Thomson 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M341] (1).

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