Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. ADVERTISING MEASUREMENT AND DECISION MAKING

by Dalbey, Homer M | Wind, Yoram.

Material type: book Book Description: xx,103.Publisher: Boston Allyn & Bacon c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.111 R565a] (1).

2. ORGANIZATIONAL BUYING BEHAVIOUR

by Webster, Frederick E | Wind, Yoram.

Material type: book Book; Format: print ; Literary form: not fiction Description: xi,132.Publisher: New Delhi Prentice-Hall 1976Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 W393o] (1).

3. INNOVATION DIFFUSION MODELS OF NEW PRODUCT ACCEPTANCE

by Mahajan, Vijay | Wind, Yoram.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi,318.Publisher: Cambridge Ballinger 1986Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8343 In6m] (1).

4. CONVERGENCE MARKETING

by Wind,Yoram (Jerry) | Mahajan,Vijay.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxviii,336.Publisher: Prentice Hall, New Jersey 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8343 W722C] (1).

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