Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. MARKETING RESEARCH

by Lehmann,Donald R.,Gupta,Sunil | Steckel,Joel H.

Material type: book Book; Format: print ; Literary form: not fiction Description: xx,780.Publisher: Addison Wesley, Menlo Park, Ca. 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 L528M] (1).

2. ANALYSIS FOR STRATEGIC MARKETING

by Rao, Vithala R | Steckel, Joel H.

Material type: book Book Description: xiii, 514p.Publisher: Singapore Addison Wesley Longman c1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 R18a] (1).

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