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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
CONSUMER BEHAVIOR AND MARKETING MANAGEMENT

by Myers, James H | Reynolds, William H.

Material type: book Book Description: x,336.Publisher: Boston Houghton Mifflin c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M992c] (1).

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2.
PRODUCTS AND MARKETS

by Reynolds, William H.

Material type: book Book; Format: print ; Literary form: not fiction Description: x,244.Publisher: Bombay Taraporevala 1978Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.575 R333p] (1).

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