Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. MARKETINGSTRATEGY AND PLANS

by Luck, David J | Ferrell, O.C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Prentice-Hall, Inc. 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L964M] (1).

2. EXPERIENTIAL EXERCISES IN MARKETING RESEARCH

by Luck, David J | Taylor, Donald A.

Material type: book Book; Format: print ; Literary form: not fiction Description: viii,181.Publisher: Englewood Cliffs Prentice-Hall 1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83076 L963e] (1).

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