Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. International marketing in the network economy : a knowledge-based approach

by Kohlbacher, Florian.

Material type: book Book; Format: print ; Literary form: not fiction Description: xx, 254p.Publisher: New York Palgrave 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 K823i] (1).

2. The silver market phenomenon : marketing and innovation in the aging society

by | Kohlbacher, Florian, Ed.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxxiv, 463p.Publisher: Berlin Springer 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800846 Si39m2] (1).

3. The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change / : [electronic resource] :

by Kohlbacher, Florian [editor.] | Herstatt, Cornelius [editor.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XXXVI, 506 p. 59 illus., 29 illus. in color. online resource.Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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