Behavioral marketing : delivering personalized experiences at scale
By: Walters, Dave.
Material type:
BookPublisher: New Jersey Wiley 2015Description: xxi, 229p.ISBN: 9781119076575.Subject(s): Consumers' preferences | Customer relations | Internet marketingDDC classification: 658.872 | W171b
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.872 W171b (Browse shelf) | Available | A182092 |
Total holds: 0
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