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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
DISTRIBUTION CHANNELS : BEHAVIORAL DIMENSIONS

by Stern, Louis W.

Material type: book Book Description: xiii,305.Publisher: Boston Houghton Mifflin c1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8008 St45d] (1).

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2.
MARKETING CHANNELS

by Coughlan,Anne T,Anderson,Erin | Stern,Louis W.

Edition: 6thMaterial type: book Book Description: xviii,590.Publisher: Prentice Hall, New Jersey c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 M341C6] (1).

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3.
Marketing channel strategy

by Palmatier, Robert W | Stern, Louis W | El- Ansary. Adel I.

Edition: 8thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxviii, 466p.Publisher: New Jersey Pearson 2015Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.87 P181m8] (3).

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