Beating low cost competition : how premium brands can respond to cut-price rivals
By: Ryans, Adrian.
Material type: BookSeries: Time Business Series. Publisher: New Delhi Wiley India 2009Description: xvi, 256p.ISBN: 9788126525041.Subject(s): Product managementDDC classification: 658.827 | R959bItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 R959b (Browse shelf) | Available | A172038 |
Total holds: 0
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