Public Relations, Intereffication and Trust -- Public Relations Theory: The Reconstructive Approach -- The Intereffication Model: Theoretical Discussions and Empirical Research -- Trust and Credibility — Prerequisites for Communication Management -- Advancements in Communication Management -- Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication -- Organization and Communication: An Integrative Approach to Public Relations and Communication Management -- Organizational Communication and Public Relations: A Conceptual Framework for a Common Ground -- The True, the Good and the Beautiful: Reputation Management in the Media Society -- Internal Communication and Leadership -- Internal Communication as Management of Trust Relations: A Theoretical Framework -- Evaluating Strategic Communication: Theoretical and Methodological Requirements -- Political Public Relations: Research on its Success and its Influence on German Media Coverage -- Public Relations and Public Diplomacy: Some Conceptual Explorations -- Communication Management, Organizational Communication and Public Relations: Developments and Future Directions from a German Perspective -- European Perspectives in Communication Management -- Reflection: Legitimising Late Modernity -- Public Relations, Persuasion and Propaganda: Truth, Knowledge, Spirituality and Mystique -- Public Relations and Power: How Hard is Soft Power? -- Intangible Assets and Communication -- Glocalising Public Relations and Crisis Communication: Bridging Gaps of Trust in Multicultural Societies -- Risks and Crises in Virtual Publicity — Can Publicity Crises Be Prevented by Public Relations in the Cyberspace? -- Communication Management in Europe — Challenges and Opportunities -- International Challenges for Public Relations -- Excellence Theory in Public Relations: Past, Present, and Future -- Rhetorical Perspective and Public Relations: Meaning Matters -- Reconsidering Strategic Corporate Social Responsibility: Public Relations and Ethical Engagement of Employees in a Global Economy -- Linking Stakeholder Relationships and Corporate Reputation: A Public Relations Framework for Corporate Sustainability -- Situating Science: Public Relations, Status, and Theoretical Trends -- Globalization and Public Relations.

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.