Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. PERSPECTIVES IN CONSUMER BEHAVIOR

by Kassarjian, Harold H | Robertson, Thomas S.

Material type: book Book Description: 568.Publisher: Glenview, Ill. Scott, Foresman c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 K154p] (1).

2. HANDBOOK OF CONSUMER BEHAVIOUR

by Robertson, Thomas S | Kassarjian, Harold H.

Material type: book Book; Format: print ; Literary form: not fiction Description: x,614.Publisher: Englewood Cliffs Prentice-Hall 1991Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 H191] (1).

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