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1. STRATEGIC MARKETING COMMUNICATIONS

by Smith,Paul,Berry,Chris | Pulford,Alan.

Material type: book Book Description: ix,290.Publisher: Kogan Page, London c1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 SM63S] (1).

2. Encyclopedia of strategic management [5 volume set]

by Lancaster, Geoff [ed.] | Massingham, Lester [ed.] | Wootton, Simon [ed.] | Horne, Terry [ed.] | Armstrong, Michael [ed.] | Allen, David [ed.] | Smith, Paul [ed.] | Berry, Chris [ed.] | Pulford, Alan [ed.].

Material type: book Book; Format: print ; Literary form: not fiction Description: various pagings.Publisher: New Delhi Crest Publishing House 2002Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.80203 En19 v.1] (5).

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