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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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MARKETING

by Pride,William M | Ferrell,O. C.

Edition: 12thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxxi,750.Publisher: Biztantra, New Delhi 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 P933M12] (1).

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2.
Marketing foundations

by Pride, William M | Ferrell, O.C.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxi, 521p.Publisher: Australia South-Western 2009Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 P932m3] (1).

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