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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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B2B BRAND MANAGEMENT

by Kotler,Philip | Pfoertsch,Waldemar.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi,357.Publisher: Springer-Verlag, Berlin 2006Availability: No items available Checked out (1).

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2.
B2B Brand Management : [electronic resource] /

by Kotler, Philip [author.] | Pfoertsch, Waldemar [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XVI, 357 p. online resource.Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2006.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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