Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. STRATECGIC MARKETING PROBLEMS

by Kerin,Roger A | Peterson,Robert A.

Edition: 7thMaterial type: book Book Description: xii,738.Publisher: Prentice Hall, Englewood Cliffs c1995Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 K455S7] (1).

2. STRATEGIC MARKETING PROBLEMS

by Kerin, Roger A | Peterson, Robert A.

Edition: 6thMaterial type: book Book Description: xii,720.Publisher: Boston Allyn And Bacon c1993Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 K455s6] (1).

3. ELECTRONIC MARKETING AND THE CONSUMER

by Robert A. Peterson | Peterson,Robert A.

Material type: book Book Description: xiii,193.Publisher: Sage Publications, California c1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 EL25P] (1).

4. STRATEGIC MARKETING PROBLEMS

by Kerin,Roger A | Peterson,Robert A.

Edition: 8thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xii,723.Publisher: Prentice Hall, New Jersey 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 K455S8] (1).

5. CONSTRUCTING EFFECTIVE QUESTIONNAIRES

by Peterson,Robert A.

Material type: book Book; Format: print ; Literary form: not fiction Description: viii,142.Publisher: Sage Publications, Thousand Oaks 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 300.720 P442C] (1).

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