Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. The history of marketing science

by | Winer, Russell S., Ed | Neslin, Scott A., Ed.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxv, 502p.Publisher: Singapore World Scientific 2014Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 381.109 H629] (1).

2. Database Marketing : Analyzing and Managing Customers / : [electronic resource] :

by Blattberg, Robert C [author.] | Kim, Byung-Do [author.] | Neslin, Scott A [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XXIV, 872 p. online resource.Publisher: New York, NY : Springer New York, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

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