Mode of access: World Wide Web.

System requirements: Adobe Acrobat Reader.

Part of: Synthesis digital library of engineering and computer science.

Includes bibliographical references (pages 59-[72]).

1. The social media environment -- 1.1 Social media defined -- 1.2 Types and typologies of social media -- 1.3 Features of social sites -- 1.3.1 Profiles -- 1.3.2 Updates -- 1.3.3 Aggregation and feeds -- 1.3.4 Collection-building -- 1.3.5 Finding and organizing -- 1.3.6 Joining and inviting -- 1.3.7 Sharing and accessing -- 1.3.8 Proximity -- 1.3.9 Direct interaction -- 1.3.10 Popularity -- 1.3.11 Incentives -- 1.3.12 Crowdsourcing -- 1.4 Differences -- 1.4.1 Culture and communication styles -- 1.4.2 User demographics -- 1.4.3 Users and uses -- 1.5 The social ecosphere -- 1.6 Library 2.0 --

2. Libraries and social media -- 2.1 History of social media adoption in libraries -- 2.1.1 Early impact of social technologies on libraries -- 2.1.2 Footprint of libraries in social media -- 2.2 Social profiles of libraries -- 2.3 Uses for social media among libraries -- 2.3.1 Assessment, feedback, and monitoring -- 2.3.2 Outreach -- 2.3.3 Promotion -- 2.3.4 Advocacy, fundraising, and recruitment -- 2.3.5 Reference and social care services -- 2.3.6 Education -- 2.3.7 Collections and co-creation --

3. Assessing social media sites and services -- 3.1 Presence -- 3.2 Visibility -- 3.3 Voice -- 3.4 Interaction -- 3.5 Reach -- 3.6 Impact -- 3.7 Reputation -- 3.8 Data analysis in assessment --

4. Evolving directions in social libraries -- 4.1 The changing roles of libraries -- 4.1.1 The virtual branch -- 4.1.2 The social library -- 4.1.3 The mobile library -- 4.1.4 The making library -- 4.1.5 The ubiquitous library -- 4.2 Evolving directions --

Bibliography -- Author biography.

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The rise of social media technologies has created new ways to seek and share information for millions of users worldwide, but also has presented new challenges for libraries in meeting users where they are within social spaces. From social networking sites such as Facebook and Google+, and microblogging platforms such as Twitter and Tumblr to the image and video sites of YouTube, Flickr, Instagram, and to geotagging sites such as Foursquare, libraries have responded by establishing footholds within a variety of social media platforms and seeking new ways of engaging with online users in social spaces. Libraries are also responding to new social review sites such as Yelp and Tripadvisor, awareness sites including StumbleUpon, Pinterest, Goodreads, and Reddit, and social question-and-answer (Q&A) sites such as Yahoo! Answers--sites which engage social media users in functions similar to traditional library content curation, readers' advisory, information and referral, and reference services. Establishing a social media presence extends the library's physical manifestation into virtual space and increases the library's visibility, reach, and impact. However, beyond simply establishing a social presence for the library, a greater challenge is building effective and engaging social media sites that successfully adapt a library's visibility, voice, and presence to the unique contexts, audiences, and cultures within diverse social media sites. This lecture examines the research and theory on social media and libraries, providing an overview of what is known and what is not yet known about libraries and social media. Chapter 1 focuses on the social media environments within which libraries are establishing a presence, including how social media sites differ from each other, yet work together within a social ecosphere. Chapter 2 examines how libraries are engaging with users across a variety of social media platforms and the extent to which libraries are involved in using these different social media platforms, as well as the activities of libraries in presenting a social "self," sharing information, and interacting with users via social media. Chapter 3 explores metrics and measures for assessing the impact of the library's activity in social media sites. The book concludes with Chapter 4 on evolving directions for libraries and social media, including potential implications of new and emerging technologies for libraries in social spaces.

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Title from PDF title page (viewed on April 26, 2015).