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1.
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PRINCIPLES OF SERVICE MARKETING AND MANAGEMENT
by Lovelock,Christopher | Wright,Lauren. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,414.Publisher: Prentice Hall, New Jersey 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944P] (1).
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2.
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SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY
by Lovelock,Christopher. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,717.Publisher: Pearson Education ( Singapore ) Pte. Ltd.,Delhi 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944S4] (1).
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3.
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Services marketing
: people, technology, strategy
by Lovelock, Christopher | Wirtz, Jochen. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,594p.Publisher: Delhi Pearson Education 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944s5] (1). Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944s5] (1).
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4.
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Services marketing
: people, technology, strategy
by Lovelock, Christopher | Wirtz, Jochen. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,594p.Publisher: Delhi Pearson Education 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944s5] (7). Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944s5] (1).
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5.
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Services marketing
: people, technology, strategy
by Lovelock, Christopher | Wirtz, Jochen. Edition: 7thMaterial type: Book Description: xxi, 683p.Publisher: New Delhi Pearson 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L944s7] (2).
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6.
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Services marketing
: people, technology, strategy
by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxii, 817p.Publisher: Noida Pearson 2018Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W74s8] (1).
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