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1. Encyclopedia of strategic management [5 volume set]

by Lancaster, Geoff [ed.] | Massingham, Lester [ed.] | Wootton, Simon [ed.] | Horne, Terry [ed.] | Armstrong, Michael [ed.] | Allen, David [ed.] | Smith, Paul [ed.] | Berry, Chris [ed.] | Pulford, Alan [ed.].

Material type: book Book; Format: print ; Literary form: not fiction Description: various pagings.Publisher: New Delhi Crest Publishing House 2002Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.80203 En19 v.1] (5).

2. The art of marketing [9 volumes set]

by Lancaster, Geoff | Reynolds, Paul | Lewis, Keith | Housden, Matthew | Yadin, Daniel L | Farbey, A. D | Morse, Stephen | Brannan, Tom | Randall, Geoffrey | Stone, Merlin | Woodcock, Neil | Machtynger, Liz | Davis, Judy.

Material type: book Book; Format: print ; Literary form: not fiction Description: various pagings.Publisher: New Delhi Crest Publishing House 2001Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Ar75 v.1] (9).

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