Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

Your search returned 2 results. Subscribe to this search

|
1. Database marketing : analyzing and managing customers

by Blattberg, Robert C | Kim, Byung-Do.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxiv, 871p.Publisher: New Delhi Springer 2008Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.872 B613d] (1).

2. Database Marketing : Analyzing and Managing Customers / : [electronic resource] :

by Blattberg, Robert C [author.] | Kim, Byung-Do [author.] | Neslin, Scott A [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: book Book; Format: electronic available online remote; Literary form: not fiction Description: XXIV, 872 p. online resource.Publisher: New York, NY : Springer New York, 2008.Online access: Click here to access online Availability: Items available for loan: PK Kelkar Library, IIT Kanpur (1).

Powered by Koha