Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. CONSUMER BEHAVIOR

by Hoyer,Wayne D | Maclnnis,Deborah J.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxi,697.Publisher: Houghton Mifflin Co., Boston 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 H852C3] (1).

2. Consumer behavior

by Hoyer, Wayne D | Macinnis, Deborah J.

Edition: 5thMaterial type: book Book; Format: print ; Literary form: not fiction Description: xxiv, 493p.Publisher: Australia Cengage Learning 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 H852c5] (1).

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