Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1. MARKETING RESEARCH

by Tull, Donald S | Hawkins, Del I.

Material type: book Book; Format: print ; Literary form: not fiction Description: xv,736.Publisher: New York Macmillan 1976Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.835 T822m] (1).

2. CONSUMER BEHAVIOR

by Hawkins,Del I,Best,Roger J | Coney,Kenneth A.

Edition: 8thMaterial type: book Book Description: xxiv,775.Publisher: Tata Mcgraw-Hill Publishing Co. Ltd., New Delhi c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8340973 H314C8] (1).

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