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E-Services : Opportunities and Threats /

By: Evanschitzky, Heiner [author.].
Contributor(s): Iyer, Gopalkrishnan R [author.] | SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Wiesbaden : DUV, 2007.Description: VIII, 203 p. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783835096141.Subject(s): Business | Marketing | Business and Management | MarketingDDC classification: 658.8 Online resources: Click here to access online
Contents:
E-Services: Opportunities and Challenges — An Overview -- E-Services — A Framework for Growth -- E-Services: A Synthesis and Research Agenda -- Enriching the Customer Experience: Implications for E-Marketers -- Opportunities of International E-Services: A Conceptual Model -- Customer Loyalty in Electronically Mediated Environments -- Efficient Product Choice through Ontology-based Recommender Systems -- The Role of Service Type, Familiarity, Contact and Internet Experience When Shopping Online for Services -- E-Services and the New World of Retailing -- Systematic development of E-Services through Co-Design of Software and Service: Results of an empirical study.
In: Springer eBooksSummary: This volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field ‘E-Services’. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.
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E books E books PK Kelkar Library, IIT Kanpur
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E-Services: Opportunities and Challenges — An Overview -- E-Services — A Framework for Growth -- E-Services: A Synthesis and Research Agenda -- Enriching the Customer Experience: Implications for E-Marketers -- Opportunities of International E-Services: A Conceptual Model -- Customer Loyalty in Electronically Mediated Environments -- Efficient Product Choice through Ontology-based Recommender Systems -- The Role of Service Type, Familiarity, Contact and Internet Experience When Shopping Online for Services -- E-Services and the New World of Retailing -- Systematic development of E-Services through Co-Design of Software and Service: Results of an empirical study.

This volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field ‘E-Services’. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.

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