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Welcome to P K Kelkar Library, Online Public Access Catalogue (OPAC)

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1.
BUSINESS TO BUSINESS DIRECT MARKETING

by Bly,Robert W.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xii,403.Publisher: Ntc Business Books, Chicago 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 B629B2] (1).

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2.
ADVERTISING MANAGERS HANDBOOK

by Bly,Robert W.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: not fiction Description: xiv,770.Publisher: Prentice Hall, New Jersey 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 629.1 B629A2] (1).

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