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1. PRINCIPLES OF MARKETING

by Kotler, Philip | Armstrong, Gaey.

Edition: 8thMaterial type: book Book Description: xviii, 118p.Publisher: New Jersey Prentice Hall c1996Availability: No items available Checked out (1).

2. Principles of marketing [8th ed.]

by Kotler, Philip | Armstrong, Gaey.

Material type: visual material Visual material Publisher: Prentice Hall 1999Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: A135605 A1.3] (1).

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