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1. New product development : from initial idea to product management

by Annacchino, Marc A.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxxii, 567p.Publisher: New Delhi Elsevier 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.575 An72n] (1).

2. New product development [Electronic resource] : from initial idea to product management

by Annacchino, Marc A .

Material type: visual material Visual material; Type of visual material: Publisher: New Delhi Elsevier 2006Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: A164263 GA3.2] (1).

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