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81.
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LARSEN & TOUBRO LIMITED (A)
by Bhattacharyya,S. K.,Camillus,J. C. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: 22.Publisher: Indian Institute Of Management,Ahmedabad 1974Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.802 B469L] (1).
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82.
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FORESIGHT LIMITED, LONDON
by Sinha,Sidhartha. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 15.Publisher: Indian Institute Of Management, Ahmedabad 1996Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.848 SI64F] (1).
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83.
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SELECTED ASPECTS OF INDIAN DISTRIBUTION SYSTEM
by Jain,Abhinandan K. Material type: Book Description: 11.Publisher: Indian Institute Of Management, Ahmedabad c1974Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80954 J199S] (1).
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84.
|
ASHIMA ATTIRES (A)
by Banerjee,Bibek | Raghuram,G. Material type: Book Description: 27.Publisher: Indian Institute Of Management, Ahmedabad c1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 B431] (1).
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85.
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ASHIMA ATTIRES (B)
by Banerjee,Bibek | Raghuram,G. Material type: Book Description: 16.Publisher: Indian Institute Of Management, Ahmedabad c1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 B431A] (1).
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86.
|
ARUN ICE CREAM
by Koshy,Abraham,Venkiteswaran,N. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 18.Publisher: Indian Institute Of Management,Ahmedabad 2000Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K846A] (1).
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87.
|
STRATEGIC MARKETING PROBLEMS
by Kerin,Roger A | Peterson,Robert A. Edition: 8thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xii,723.Publisher: Prentice Hall, New Jersey 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 K455S8] (1).
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88.
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DEVELOPING SUCCESSFUL MARKETING STRATEGIES
: A M A MARKETING TOOLBOX
by Parmerlee, David. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,198p.Publisher: New York NTC Business Books 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800285 P241d] (1).
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89.
|
COPY WRITING
by Manendra Mohan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 12.Publisher: Indian Institute Of Management, Ahmedabad 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8101 M312C] (1).
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90.
|
PHILIPS TRANSISTOR RADIOS
by Gupta,Subroto Sen. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 23.Publisher: Indian Institute Of Management, Ahmedabad 1976Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 G959P] (1).
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91.
|
LARSEN & TOUBRO LIMITED (B)
by Bhattacharyya,S. K.,Camillus,J. C. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 13.Publisher: Indian Institute Of Management,Ahmedabad 1973Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.802 B469LA] (1).
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92.
|
USING MARKET KNOWLEDGE
by Deshpande,Rohit. Material type: Book Description: vii,391.Publisher: Sage Publications, Thousand Oaks c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 US4] (1).
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93.
|
MASTERING MARKETING
by . Material type: Book; Format:
print
; Literary form:
not fiction
Description: 342.Publisher: Pearson Education ( Singapore ) Pte. Ltd., Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M394] (1).
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94.
|
BUSINESS OF MARKETING
by P. Rajan Varadarajan,No | Varadarajan,P. Rajan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,366.Publisher: Jaico Publishing House, Bombay 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B964] (1).
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95.
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MANAGEMENT SNAP-SHOTS
by Pandey,Suresh. Material type: Book; Format:
print
; Literary form:
not fiction
Description: iii,123.Publisher: Message Communication(I) Pvt. Ltd., Patna 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80019 P192M] (1).
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96.
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STRATEGIC MARKET MANAGEMENT
by Aaker,David A. Edition: 5thMaterial type: Book Description: xiv,330.Publisher: John Wiley, New York c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 AA41S5] (1).
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97.
|
RETAIL THERAPY
by Jones,Rob | Murphy,Dan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,200.Publisher: Palgrave, Hampshire 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.87 J724R] (1).
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98.
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MARKET DRIVEN STRATEGY
by Day,George S. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix,405.Publisher: Free Press, New York 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 D33M] (1).
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99.
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MARKETING MANAGEMENT
by Jayachandran,S. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,505.Publisher: Excel Books, New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 J334M] (1).
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100.
|
INTERNATIONAL MARKETING
by Joshi,Rakesh Mohan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiii,750.Publisher: Oxford Univ. Pr., Oxford 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.848 J78I] (1).
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