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621.
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THEORY OF THE FIRM
by Cohen, Kalman J | Cyert, Richard M. Material type:  Book Description: 406.Publisher: Englewood Cliffs, N. J. Prentice-Hall 1965Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 338.018 C66t] (1).
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622.
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INTERNATIONAL REFERENCE HANDBOOK OF SERVICES, ORGANIZATION, DIPLOMATIC REPRESENTATION, MARKETING AND ADVERTISING CHANNELS
by Angel, Juvenal L. Edition: 4thMaterial type: Book Description: 589.Publisher: N. Y. World Trade Academy Press 1965Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 350.6 In8] (1).
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623.
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DYNAMIC MARKETING BEHAVIOR
by Alderson, Wroe. Material type: Book Description: 383.Publisher: Homewood, Ill. R. D. Irwin 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 380.101 AL23d] (1).
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624.
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DISTRIBUTION COSTS
by Heckert, Josiah Brooks | Miner Robert B. Edition: 2ndMaterial type: Book Description: 386.Publisher: New York Ronald Press c1953Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 657 H35a2] (1).
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625.
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DISTRIBUTION COSTS
by Heckert, Josiah Brooks | Miner Robert B. Edition: 2ndMaterial type: Book Description: 386.Publisher: New York Ronald Press c1953Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 657 H35a2] (1).
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626.
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MATHEMATICAL MODELS AND METHODS IN MARKETING
by Bass, Frank Myron. Material type: Book Description: 545.Publisher: Homewood, Ill. R. D. Irwin 1961Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M42] (1).
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627.
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MARKETING
by Beckman, Theodore N | Davidson, William R. Edition: 7thMaterial type: Book Description: 873.Publisher: N. Y. Ronald 1962Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M45p7] (1).
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628.
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MARKETING
by Otteson, Schuyler Franklin | Patterson, James M. Material type: Book Description: 718.Publisher: N. Y. Macmillan 1964Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Ot8ma] (1).
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629.
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LOGISTICS OF DISTRIBUTION SYSTEMS
by Mossman, Frank Homer | Morton, Newton. Material type: Book Description: 396.Publisher: 9boston Allyn And Bacon 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M855L] (1).
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630.
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HOW TO PLAN AND EXECUTE THE MARKETING CAMPAIGN
by Rice, Craig S. Material type: Book Description: 178.Publisher: Chicago Dartnell c1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R36h] (1).
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631.
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PROMOTIONAL DECISION MAKING
by Robinson, Patrick J | Luck, David Johnston. Material type: Book Description: 254.Publisher: N. Y. Mcgraw-Hill 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R565p] (1).
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632.
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SCIENCE IN MARKETING
by Schwartz, George. Material type: Book Description: 512.Publisher: N. Y. Wiley 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Sch95s] (1).
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633.
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MARKETING AND MARKET ASSESSMENT
by Sewell, J. L. Material type: Book Description: 188.Publisher: London Routledge & K. Paul 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Se89m] (1).
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634.
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MARKET ANALYSIS
by Frank, Nathalie D. Material type: Book Description: 268.Publisher: New York Scarecrow Press 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 F851m] (1).
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635.
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MARKETING RESEARCH
by Holmes, Parker M. Edition: 2ndMaterial type: Book Description: x,662.Publisher: Cincinnati South-Western Pub. c1966Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 H737m2] (1).
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636.
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RESEARCH FOR MARKETING DECISIONS
by Green, Paul E | Tull, Donald S. Material type: Book Description: 532.Publisher: Englewood Cliffs, N. J. Prentice-Hall 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83018 G825r] (1).
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637.
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MARKETING RESEARCH
by Barksdale, Hiram C | Weilbacher, William M. Material type: Book Description: 696.Publisher: N. Y. Ronald Press 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8308 B247m] (1).
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638.
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MANAGERIAL INTRODUCTION TO MARKETING
by Staudt, Thomas A | Taylo, Donald A. Material type: Book Description: 560.Publisher: Englewood Cliffs, N. J. Prentice-Hall 196-Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 St29ma] (1).
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639.
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MARKETING
by Zaltman, Gerald. Material type: Book Description: 163.Publisher: N. Y. Harcourt Brace & World 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Zal4m] (1).
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640.
|
MARKETING MANAGEMENT
by Zober, Martin. Material type: Book Description: 483.Publisher: N. Y. Wiley 1964Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Zo71m] (1).
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