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61.
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MARKETING MANAGEMENT
by Giles, G. B. Edition: 2ndMaterial type:  Book; Format:
print
; Literary form:
not fiction
Description: 324.Publisher: London Macdonald & Evans 1966Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 G392m2] (1).
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62.
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CHANGING PATTERNS IN MARKETING
by Heidingsfield, Myron S. Material type: Book Description: viii,167.Publisher: Boston Allyn And Bacon c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H365c] (1).
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63.
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THEORY OF BUYER BEHAVIOR
by Howard, John A | Sheth, Jagdish N. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 458.Publisher: New York John Wiley 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H834] (1).
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64.
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TWO-SECTOR MODEL OF GENERAL EQUILIBRIUM
by Johnson, Harry G. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 118.Publisher: London Allen & Unwin 1971Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 J632] (1).
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65.
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BASIC PROBLEMS IN MARKETING MANAGEMENT
by Greif, Edwin Charles. Material type: Book Description: xii,355.Publisher: Belmont, Calif. Wadsworth Pub. c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 G86b] (1).
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66.
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ECONOMICS OF MARKETING
by Klaurens, Mary K. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 124.Publisher: New York Mcgraw-Hill 1971Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K667] (1).
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67.
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MARKETING MANAGEMENT
by Kotler, Philip. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 628.Publisher: New Delhi Prentice-Hall Of India 1970Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K848m] (1).
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68.
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SHORT-TERM FORECASTING
by Mclaughlin, Robert L | Boyle, James J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 107.Publisher: Chicago American Marketing Association 1968Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.818028 M222s] (1).
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69.
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CASES IN CONSUMER BEHAVIOR
by Blackwell, Roger D | Kollat, David T. Material type: Book Description: xiii,431.Publisher: New York Holt, Rinehart And Winston c1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B568c] (1).
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70.
|
OPERATION FORECASTING, no.12
by Abramson, A. G. Material type: Book Description: viii,129p.Publisher: American Marketing Association c1967Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Ab83o] (1).
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71.
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MARKETING RESEARCH AND INFORMATION SYSTEMS
by Buzzell, R. D. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 788p.Publisher: New York Mcgraw-Hill 1969Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B989m] (1).
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72.
|
MARKETING RESEARCH
by Chisnall, Peter M. Material type: Book; Literary form: Description: 308.Publisher: Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 C448] (1).
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73.
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QUANTITATIVE THEORIES IN ADVERTISING
by Rao, Ambar G. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 103.Publisher: New York Wiley 1970Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.10184 R18q] (1).
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74.
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ADVERTISING MEASUREMENT AND DECISION MAKING
by Dalbey, Homer M | Wind, Yoram. Material type: Book Description: xx,103.Publisher: Boston Allyn & Bacon c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.111 R565a] (1).
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75.
|
PROBLEMS IN MARKETING
by Brown, Milton P. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: 898.Publisher: New York Mcgraw-Hill 1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80186 B814p4] (1).
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76.
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MARKETING RESEARCH
by Kinnear, Thomas | Taylor, James Ronald. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 656.Publisher: New York Mcgraw-Hill 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 K62m] (1).
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77.
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CASE STUDIES IN INTERNATIONAL MARKETING
by Doyle, Peter | Hart, Norman A. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,391.Publisher: London Heinemann 1982Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C266] (1).
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78.
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EXPORT MARKETING
by Rathor, B. S. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,288.Publisher: Bombay Himalaya Pub. 1983Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.848 R188e] (1).
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79.
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MARKETING RESEARCH
by Mcgown, K. L. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,432.Publisher: Cambridge Winthrop 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M177m] (1).
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80.
|
MARKETING RESEARCH
by Churchill, Gilbert A. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xi,756.Publisher: Chicago Dryden Press 1983Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 C473m2] (1).
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