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581.
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MARKETING MANAGEMENT
by Davis, Kenneth Rexton. Edition: 2ndMaterial type:  Book Description: 894.Publisher: N. Y. Ronald c1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 D294m2] (1).
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582.
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HOW TO LAUNCH A NEW PRODUCT
by Leduc, Robert | Wardle, John. Material type: Book Description: xii,130.Publisher: London Crosby Lockwood c1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 L499cE] (1).
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583.
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PRICE POLICIES AND MARKETING MANAGEMENT
by Lynn, Robert Athan. Material type: Book Description: xi,331.Publisher: Homewood, Ill. Irwin c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.816 L993p] (1).
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584.
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THEORY OF THE FIRM
by Cohen, Kalman J | Cyert, Richard M. Material type: Book Description: 406.Publisher: Englewood Cliffs, N. J. Prentice-Hall 1965Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.018 C66t] (1).
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585.
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LOCATION OF INDUSTRY AND INTERNATIONAL COMPETITIVENESS
by Hirsch, Seev. Material type: Book Description: ix,133.Publisher: Oxford Clarendon P. c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.91 H615L] (1).
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586.
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THE POLITICS OF DISTRIBUTIVE TRADE ASSOCIATIONS
by Assael, Henry. Material type: Book Description: 423.Publisher: Hempstead, N. Y. Hofstra University c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 381 P759] (1).
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587.
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INTERNATIONAL MARKETING
by Hess, John M | Cateora, Philip R. Material type: Book Description: 670.Publisher: Homewood, Ill. R. D. Irwin c1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 382 H463i] (1).
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588.
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TECHNIQNES OF EXPORT MARKETING
by Irudayam, Y. Material type: Book Description: 163.Publisher: Bombay Asia Publishing House 1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 382.6 Ir7t] (1).
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589.
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EXPORT OR DIE
by Olson, Charles J | Ellis, Ray C. Material type: Book Description: 446.Publisher: Chicago Dartnell c1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 382.6 OL8e] (1).
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590.
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MARKETING IN A CHANGING ENVIRONMENT
by Holloway, Robert J | Hancock, Robert S. Material type: Book Description: 498.Publisher: New York Wiley 1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 380.1 H728m] (1).
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591.
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NEW APPROACH TO PHYSICAL DISTRIBUTION
by Arbury, James N. Material type: Book Description: 127.Publisher: New York American Management Association c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658 N422] (1).
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592.
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INTERNATIONAL MARKETING ADMINISTRATION
by Mazze, Edward M. Material type: Book Description: xii,147.Publisher: San Francisco Chandler Pub. c1961Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M459i] (1).
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593.
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EXECUTIVE ACTION IN MARKETING
by Oxenfeldt, Alfred Richard. Material type: Book Description: x,817.Publisher: Belmont, Calif. Wadsworth Pub. 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Ox2e] (1).
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594.
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TEST MARKETING
by Sittenfeld, Hans | Dellow, E. L. Material type: Book Description: 123.Publisher: London Business Pub. c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Si88tE] (1).
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595.
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INDUSTRIAL MARKETING MANAGEMENT AND CONTROLS
by Williams, Leonard Ainslie. Material type: Book Description: 265.Publisher: London Longmans 1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W673i] (1).
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596.
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INDUSTRIAL MARKETING MANAGEMENT AND CONTROLS
by Williams, Leonard Ainslie. Material type: Book Description: 2652.Publisher: London Longmans 1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W673i] (1).
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597.
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AMERICAN MARKETING IN THE COMMON MARKET
by Terpstra, Vern. Material type: Book Description: 168.Publisher: N. Y. F. A. Praeger c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 T275a] (1).
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598.
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MARKETING MANAGEMENT AND INFORMATION
by Newman, Joseph W. Material type: Book Description: 390.Publisher: Homewood, Ill. R. D. Irwin c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80186 N465m] (1).
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599.
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PLOTTING MARKETING STRATEGY
by Adler, Lee. Material type: Book Description: 318.Publisher: New York Simon And Schuster c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Ad497p] (1).
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600.
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MARKETING AND MARKET RESEARCH
by Adler, Max Kurt. Material type: Book Description: viii,292.Publisher: London Lockwood c1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Ad5ma] (1).
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