|
|
521.
|
Cultural strategy
: using innovation ideologies to build breakthrough brands
by Holt, Douglas | Cameron, Douglas. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: xv, 387p.Publisher: New Delhi Oxford University Press 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 H742c] (1).
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522.
|
Marketing strategy [6 vol.]
by Cadogan, John W., Ed | Cadogan, John W., Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 6 v.Publisher: London Sage 2009Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 M341] (6).
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523.
|
Principles and practice of social marketing
: an international perspective
by Donovan, Rob | Henley, Nadine. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix, 504p.Publisher: Cambridge Cambridge Universitgy Press 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 D719p] (1).
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524.
|
Social media marketing
: game theory and the emergence of collaboration
by Anderson, Eric. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x, 188p.Publisher: Heidelberg Springer 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.872 An23s] (1).
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525.
|
Strategic brand management for B2B markets
: a road map for organizational transformation
by Sarin, Sharad. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix, 262p.Publisher: New Delhi Sage 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 Sa73s] (1).
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526.
|
Marketing management [14th ed.]
by Kotler, Philip | Keller, Kevin Lane. Edition: 14th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Description: 131p.Publisher: Boston Pearson 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 K848m14 cop.1] (5).
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527.
|
The economics of tourism
by Stabler, Mike J | Papatheodorou, Andreas | Sinclair, M. Thea. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxviii, 506p.Publisher: London Routledge 1997Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.4791 St118e2] (1).
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528.
|
Inclusive branding
: the why and how of a holistic approach to brands
by Schmidt, Klaus | Ludlow, Chris. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiii, 210p.Publisher: New York Palgrave 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 Sch54i] (1).
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529.
|
Brand management [4 v.]
by | Riley, Francesca Dall'Olmo, Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 4 v.(xxi, 407p, vi, 491p, vi, 378p, vi, 418p).Publisher: Los Angles Sage 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 B733] (4).
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530.
|
Legends in marketing [9 vols.]
by Kotler, Philip. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 9v. (various pagings).Publisher: New Delhi Sage 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80092 K848l] (9).
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|
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531.
|
International marketing in the network economy
: a knowledge-based approach
by Kohlbacher, Florian. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xx, 254p.Publisher: New York Palgrave 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 K823i] (1).
|
|
|
532.
|
Developing international strategies
: going and being international for medium-sized companies
by Grunig, Rudolf | Morschett, Dirk. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxiv, 368p.Publisher: Berlin Springer 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 G926d] (1).
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533.
|
Cases in marketing management
by | Clow, Kenneth E., Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: ix, 523p.Publisher: Los Angeles Sage 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C268] (1).
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|
|
534.
|
Legends in marketing [7 vols.]
by Monroe, Kent B. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 7v. (various pagings).Publisher: New Delhi Sage 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80092 M757l] (7).
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|
535.
|
Legends in marketing [10 vols.]
by Hunt, Shelby D. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 10v. (various pagings).Publisher: New Delhi Sage 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80092 H911l] (10).
|
|
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536.
|
Business-to-business marketing
by Brennan, Ross | Canning, Louise. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxi, 386p.Publisher: New Delhi Sage 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B75b2] (1).
|
|
|
537.
|
Telecommunication markets
: drivers and impediments
by | Preissl, Brigitte, Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 525p.Publisher: Heidelberg Physica-Verlag 2009Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 384 T235] (1).
|
|
|
538.
|
The silver market phenomenon
: marketing and innovation in the aging society
by | Kohlbacher, Florian, Ed. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxxiv, 463p.Publisher: Berlin Springer 2011Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800846 Si39m2] (1).
|
|
|
539.
|
Business-to-business marketing [4 vols.]
by Ellis, Nick, Ed | Tadajewski, Mark ,Ed. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 4v. (various pagings).Publisher: Los Angeles Sage 2010Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 B964] (4).
|
|
|
540.
|
Facebook marketing
: leveraging facebook's features for your marketing campaigns
by Carter, Brian | Levy, Justin. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: x, 222p.Publisher: Indianapolis Que Publishing 2012Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.872 C245f3] (1).
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