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441.
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INTERNATIONAL MARKETING
by Joshi,Rakesh Mohan. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: xiii,750.Publisher: Oxford Univ. Pr., Oxford 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.848 J78I] (1).
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442.
|
SERVICES MARKETING
by Apte,Govind. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,440.Publisher: Oxford Univ. Pr., New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 AP83S] (1).
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443.
|
SALES FORECASTING MANAGEMENT
by Mentzer,John T | Moon,Mark A. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xv,347.Publisher: Response Books, New Delhi 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.818 M529S2] (1).
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444.
|
SALES AND DISTRIBUTION MANAGEMENT
by Panda,Tapan K | Sahadev,Sunil. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x,698.Publisher: Oxford Univ. Pr., New Delhi 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.81 P192S] (1).
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445.
|
SIX SIGMA FOR MARKETING PROCESSES
by Creveling,Clyde M.,Hambleton,Lynne | Mccarthy,Burke. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxvii,269.Publisher: Pearson Education, Inc., Upper Saddle River 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 C866S] (1).
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446.
|
STATE, MARKET AND CIVIL SOCIETY
by Gill,Rajesh. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xii,272.Publisher: Rawat Publications, Jaipur 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 361.00688 ST29] (1).
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447.
|
HANDBOOK OF POLITICAL MARKETING
by Newman,Bruce I. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxiv,792.Publisher: Sage Publications, Thousand Oaks 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 324.7 H191N] (1).
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448.
|
BUILDING BRANDS AND BELIEVERS
by Wertime,Kent. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,267.Publisher: John Wiley & Sons (Asia) Pte. Ltd., Singapore 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8342 W499B] (1).
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449.
|
EMOTION MARKETING
by Robinette,Scott | Brand,Claire. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,247.Publisher: Tata Mcgraw-Hill Publishing Co. Ltd., New Delhi 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R552E] (1).
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450.
|
FINANCIAL TIMES MASTERING MARKETING
by . Material type: Book; Format:
print
; Literary form:
not fiction
Description: ix,342.Publisher: Pearson Education, London 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 F49] (1).
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451.
|
CROSSING THE CHASM
by Moore,Geoffrey A. Edition: Rev.Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxi,227.Publisher: Harpercollins Publishers Inc., New Yark 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M783C] (1).
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452.
|
BRINGING NEW TECHNOLOGY TO MARKET
by Allen,Kathleen R. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,367.Publisher: Prentice Hall Of India Pvt. Ltd., New Delhi 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.5 AL53B] (1).
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453.
|
FROM DISSERTATION TO BOOK
by Germano,William. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x,141.Publisher: University Of Chicago, Chicago 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 808.02 G317F] (1).
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454.
|
MARKETING CHANNEL MANAGEMENT
by Venugopal,Pingali. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 187.Publisher: Response Books, New Delhi 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 V569M] (1).
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455.
|
SEARCH MARKETING STRATEGIES
by Colborn,James. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 227.Publisher: Elsevier, Amsterdam 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.872 C671S] (1).
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456.
|
E-MARKETING
by Strauss,Judy,El-Ansary,Adel | Frost,Raymond. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxi,564.Publisher: Pearson Education ( Singapore ) Pte. Ltd.,Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 ST82E3] (1).
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457.
|
BUILDING GLOBAL BIOBRANDS
by Simon,Francoise | Kotler,Philip. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,336.Publisher: Free Press, New York 2003Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 660.60688 SI53B] (1).
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458.
|
DISTIBUTION PLANNING AND CONTROL
by Ross,David Frederick. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xix,820.Publisher: Kluwer Academic Publishers, Boston 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.7 R734D2] (1).
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459.
|
BUSINESS MARKETING MANAGEMENT
: B2B
by Hutt,Michael D.,Speh,Thomas W. Edition: 9thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxx,658.Publisher: Thomson/South Western, Austrelia 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B9] (1).
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460.
|
BUSINESS MARKETING MANAGEMENT
: B2B
by Hutt,Michael D.,Speh,Thomas W. Edition: 9thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxx,658.Publisher: Thomson/South Western, Austrelia 2007Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.804 H976B9] (1).
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