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401.
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THE SCIENCE OF FINANCIAL MARKET TRADING
by Mak, Don K. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: xiv, 245p.Publisher: Singapore World Scientific 2003Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 332.60151 M281S] (1).
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402.
|
MASTERING MARKETING
by . Material type: Book; Format:
print
; Literary form:
not fiction
Description: 342.Publisher: Pearson Education ( Singapore ) Pte. Ltd., Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M394] (1).
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403.
|
CASES IN DIRECT MARKETING
by Brown,Herbert E,Paula,M. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: ix,157.Publisher: Ntc Business Books,New York 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B813C2] (1).
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404.
|
SERVICESCAPES
by John F. Sherry,No | Sherry,John F. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 632.Publisher: Ntc Business Books,New York 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 SE69] (1).
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405.
|
MARKETING ASIAN PLACES
by Kotler,Philip. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiii,443.Publisher: John Wiley & Sons (Asia) Pte. Ltd., Singapore 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 M341] (1).
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406.
|
SERVICES MARKETING
by Zeithaml,Valarie A | Bitner,Mary Jo. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xviii,620.Publisher: Irwin/Mcgraw-Hill, Boston 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Z37S2] (1).
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407.
|
ENCHANTING A DISENCHANTED WORLD
by Ritzer,George. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xii,261.Publisher: Pine Forge Press, Thousand Oaks 2005Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 339.470973 R499E2] (1).
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408.
|
BUSINESS OF MARKETING
by P. Rajan Varadarajan,No | Varadarajan,P. Rajan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,366.Publisher: Jaico Publishing House, Bombay 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B964] (1).
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409.
|
MASTERING MARKETING
by Ruskin-Brown,Ian. Material type: Book; Format:
print
; Literary form:
not fiction
Description: vii,350.Publisher: Viva Books Pvt. Ltd., New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 R897M] (1).
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410.
|
MANAGEMENT SNAP-SHOTS
by Pandey,Suresh. Material type: Book; Format:
print
; Literary form:
not fiction
Description: iii,123.Publisher: Message Communication(I) Pvt. Ltd., Patna 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.80019 P192M] (1).
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411.
|
MARKETING RESEARCH
by Malhotra,Naresh K. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxvi,763.Publisher: Pearson Education ( Singapore ) Pte. Ltd., Delhi 1999Availability: No items available Damaged (1).
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412.
|
H-CRM
by Das,Kallol. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xix,224.Publisher: Viva Books Pvt. Ltd., New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.812 D26H] (1).
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413.
|
MARKETING RESEARCH
by Sudman,Seymour | Blair,Edward. Material type: Book Description: xli,737.Publisher: Mcgraw-Hill, Boston c1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 SU22M] (1).
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414.
|
INVESTMENT APPRAISAL
by Dixon,Rob. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 151.Publisher: Crest Publishing House, New Delhi 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.403 D643I] (1).
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415.
|
STRATEGIC MARKET MANAGEMENT
by Aaker,David A. Edition: 5thMaterial type: Book Description: xiv,330.Publisher: John Wiley, New York c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 AA41S5] (1).
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416.
|
HANDBOOK OF MARKETING
by Weitz,Barton | Wensley,Robin. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxii,582.Publisher: Sage Publications, New Delhi 2006Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 H191] (1).
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417.
|
ESSENCE OF SERVICES MARKETING
by Payne,Adrian. Material type: Book; Format:
print
; Literary form:
not fiction
Description: x,253.Publisher: Prentice Hall Of India Pvt. Ltd., New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 P292E] (1).
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418.
|
ENTREPRENEURIAL MARKETING
by Lodish,Leonard M.,Morgan,Howard Lee | Kallianpur,Amy. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,272.Publisher: John Wiley, New York 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.421 L815E] (1).
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419.
|
BEYOND CONSUMER MARKETING
by Panwar,J S. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xx,487.Publisher: Response Books, New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 381.0954 P196B] (1).
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420.
|
KNOWLEDGE-BASED MARKETING
by Chaston,Ian. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xi,274.Publisher: Response Books, New Delhi 2004Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C389K] (1).
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