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41.
|
THEORY OF THE FIRM
by Cohen, Kalman J | Cyert, Richard M. Edition: 2ndMaterial type:  Book; Format:
print
; Literary form:
not fiction
Description: 524.Publisher: New Delhi Prentice-Hall Of India 1976Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 338.018 C66t2] (1).
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42.
|
THEORY OF THE FIRM
by Cohen, Kalman J | Cyert, Richard M. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: 524.Publisher: New Delhi Prentice-Hall Of India 1976Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 338.018 C66t2] (1).
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43.
|
Modern marketing research
by Patil, S. G | Pradhan, Homai. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: 259p.Publisher: Bombay Himalaya Publishing House 1986Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 380.1 P273m] (1).
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44.
|
World sources of market information [3v.]
by Blauvelt, Euan [ed.] | Durlacher, Jennifer [ed.]. Material type: Book; Format:
print
; Literary form:
not fiction
Description: various pagings.Publisher: Cambridge Ballinger 1982Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 016.38 W893] (1).
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45.
|
World sources of market information [3v.]
by Blauvelt, Euan [ed.] | Durlacher, Jennifer [ed.]. Material type: Book; Format:
print
; Literary form:
not fiction
Description: various pagings.Publisher: Cambridge Ballinger 1982Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 016.38 W893] (1).
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46.
|
PROJECT FEASIBILITY ANALYSIS
by Clifton, David S | Fyffe, David E. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 340.Publisher: New York John Wiley 1977Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.404 C613p] (1).
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47.
|
PROJECT FEASIBILITY ANALYSIS
by Clifton, David S | Fyffe, David E. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 340.Publisher: New York John Wiley 1977Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.404 C613p] (1).
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48.
|
MANUAL OF INDUSTRIAL MARKETING RESEARCH
by Rawnsley, Allan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: ix,196.Publisher: Chichester John Wiley 1978Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M319] (1).
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49.
|
MARKETING RESEARCH
by Konrad, Evelyn | Erickson, Rod. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 224.Publisher: Bombay D. B. Taraporevala 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M341] (1).
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50.
|
MARKETING RESEARCH
by Luck, David Johnston. Edition: 5thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,522.Publisher: Englewood Cliffs Prentice-Hall 1978Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 M341d5] (1).
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51.
|
MARKETING RESEARCH
by Proctor, Tony | Stone, Marilya A. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,183.Publisher: Estoyer Macdonald And Evans 1978Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 P942m] (1).
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52.
|
RESEARCH METHODS IN MARKETING AND MANAGEMENT
by Sethna, Beheruz N | Groeneveld, Leonard. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,332.Publisher: New Delhi Tata Mcgraw-Hill 1984Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 Se75r] (1).
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53.
|
INDUSTRIAL MARKETING RESEARCH TECHNIQUES & PRACTICES
by Lee, Donald D. Material type: Book; Format:
print
; Literary form:
not fiction
Description: ii,137.Publisher: Westport, Ct. Technomic 1978Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 L511i] (1).
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54.
|
EXPERIENTIAL EXERCISES IN MARKETING RESEARCH
by Luck, David J | Taylor, Donald A. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,181.Publisher: Englewood Cliffs Prentice-Hall 1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83076 L963e] (1).
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55.
|
CONSUMER MARKET RESEARCH HANDBOOK
by Worcester, Robert M | Downham, John. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: viii,739.Publisher: New York Van Nostrand Reinhold 1978Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.834 C765m2] (1).
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56.
|
MARKETING RESEARCH
by Tull, Donald S | Hawkins, Del I. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xv,736.Publisher: New York Macmillan 1976Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.835 T822m] (1).
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57.
|
MARKETING RESEARCH AND KNOWLEDGE DEVELOPMENT
by Myers, John G | Greyser, Stephen A. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv,306.Publisher: Englewood Cliffs Prentice-Hall 1980Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83973 M992m] (1).
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58.
|
MARKETING BELOW-THE-LINE
by Christopher, Martin G. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 158.Publisher: London George Allen & Unwin 1972Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C466m] (1).
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|
|
59.
|
MARKETING SEARCH
by Boyd, Harper W | Stasch, Stanley F. Edition: 4thMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: 692.Publisher: Illinois Richard D. Irwin 1977Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 B692m4] (1).
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|
|
60.
|
World sources of market information [3v.]
by Blauvelt, Euan [ed.] | Durlacher, Jennifer [ed.]. Material type: Book; Format:
print
; Literary form:
not fiction
Description: various pagings.Publisher: Cambridge Ballinger 1982Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 016.38 W893] (1).
|
