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41.
|
MANAGEMENT CONTROLS IN MARKETING
by Wilson, R. M. S. Material type:  Book; Format:
print
; Literary form:
not fiction
Description: 216.Publisher: London Heinemann 1973Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W697] (1).
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42.
|
MARKETING AND SOCIAL ISSUES
by Wish, John R | Gamble, Stephen H. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 382.Publisher: N. Y. John Wiley 1971Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 W757] (1).
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43.
|
INTERNATIONAL MARKETING
by Carson, David. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 539.Publisher: N. Y. John Wiley 1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 C239] (1).
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44.
|
PERSPECTIVES IN MARKETING THEORY
by . Material type: Book Description: xv,462.Publisher: New York Appleton Century-Crofts c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8001 K459p] (1).
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45.
|
ECONOMETRIC APPROACH TO A MARKETING DECISION MODEL
by Frank, Ronald E | Massy, William F. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 224.Publisher: Cambridge, Mass. Mit Press 1971Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800184 F851] (1).
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46.
|
HANDBOOK OF MODERN MARKETING
by Buell, Victor P | Heyel, Carl. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 1 v.Publisher: New York Mcgraw-Hill 1970Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.800202 H191] (1).
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47.
|
DIRECTORY FOR GRADUATE EDUCATION IN MARKETING
by Schutte, Thomas F. Material type: Book Description: 171.Publisher: Chicago American Marketing Association c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800711 Sch88d] (1).
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48.
|
MARKETS, MARKET CONTROL AND MARKETING REFORM
by . Material type: Book Description: vii,421.Publisher: London Weidenfeld & Nicolson c1968Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8008 B326m] (1).
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49.
|
MARKETING AND SOCIETY
: THE CHALLENGE
by Lavidge, Robert J | Holloway, Robert J. Material type: Book Description: viii,216.Publisher: Homewood, Ill. R. D. Irwin c1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8008 L391m] (1).
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50.
|
DISTRIBUTION CHANNELS
: BEHAVIORAL DIMENSIONS
by Stern, Louis W. Material type: Book Description: xiii,305.Publisher: Boston Houghton Mifflin c1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8008 St45d] (1).
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51.
|
INTERNATIONAL MARKETING MANAGEMENT
by Thomas, Michael J. Material type: Book Description: xv,496.Publisher: Boston Houghton Mifflin c1969Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8008 T365i] (1).
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52.
|
COMPARATIVE MANAGEMENT AND MARKETING
by Boddewyn, J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 302.Publisher: Glenview, Ill. Scott, Foresman 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B631cm] (1).
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53.
|
MARKETING MANAGEMENT
by Boyd, Harper W. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 424.Publisher: Reading, Mass. Addison-Wesley Pub. 1966Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B692m] (1).
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54.
|
MARKETING RESEARCH AND ANALYSIS
by Brown, Lyndon O | Larson. Edition: 4thMaterial type: Book Description: vi,624.Publisher: New York Ronald Press c1969Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 B81m4] (1).
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55.
|
COMPUTER SIMULATION OF COMPETITIVE MARKET RESPONSE
by Amstutz, Arnold E. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 457.Publisher: Cambridge Mass. M. I. T. Press 1967Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 Am88c] (1).
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56.
|
MARKET IN ART
by Savage, George. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 64.Publisher: London Institute Of Economic Affairs 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8097 Sa92ma] (1).
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57.
|
MARKETING PROJECTS AND ACTIVITIES
by Richert, G. Henry | Brown, Kay B. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 150.Publisher: New York Mcgraw-Hill 1970Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8077 R399m] (1).
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58.
|
PHARMECEUTICAL MARKETING
by Keller, Bernard G | Smith, Mickey C. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 396.Publisher: Baltimore Williams And Wilkins 1969Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.809615 K281pm] (1).
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59.
|
MARKETING OF FOREST PRODUCTS
by Rich, Stuart U. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 712.Publisher: New York Mcgraw-Hill 1970Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8096349 R377m] (1).
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60.
|
INSIGHTS FOR MARKETING MANAGEMENT
by Gelb, Gabriel M | Gelb, Betsy D. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 288.Publisher: California Goodyear 1974Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 G28] (1).
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