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41.
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CRAFT OF COPYWRITING
by Valladares,June A. Material type:  Book Description: 285.Publisher: Sage Publications, New Delhi c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.132 V23C] (1).
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42.
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CREATIVE STRATEGY IN ADVERTISING
by Jewler,A Jerome | Drewniany,Bonnie L. Edition: 7thMaterial type: Book Description: xiv,312.Publisher: Wadsworth/Thomson Learning, Australia c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.132 J556C7] (1).
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43.
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ADVERTISING AND THE MIND OF THE CONSUMER
by Sutherland,Max,Sylvester,Alice K. Edition: 2ndMaterial type: Book Description: xiii,326.Publisher: Kogan Page, London c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1019 SU84A2] (1).
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44.
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SALES AND ADVERTISING MANAGEMENT
by Sarkar,Manoj Kumar. Material type: Book; Format:
print
; Literary form:
not fiction
Description: vi,216.Publisher: Crest Publishing House, New Delhi 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.81 SA73S] (1).
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45.
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BEHIND POWERFUL BRANDS
by Jones,John Phillip. Material type: Book Description: x,332.Publisher: Tata Mcgraw-Hill Publishing Co. Ltd., New Delhi c2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 J718B] (1).
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46.
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ADVERTISING AND SALES PROMOTION STRATEGY
by Tellis,Gerard J. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvii,483.Publisher: Addison-Wesley, Reading,Mass. 1998Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.82 T239A] (1).
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47.
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TRADING ONLINE
by Patel,Alpesh B. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xiix,454.Publisher: Pearson Education ( Singapore ) Pte. Ltd., Delhi 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 P272T2] (1).
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48.
|
STRATEGIC ADVERTISING MANAGEMENT
by Percy,Larry,Rossiter,John R | Elliott,Richard. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xxi,288.Publisher: Oxford Univ. Pr., New York 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1 P412S] (1).
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49.
|
ADVERTISERS INDIA LIMITED
by Jain,Abhinandan Kumar. Material type: Book; Literary form: Description: 17.Publisher: Indian Institute Of Management, Ahmedabad Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 659.1110151 J199A] (1).
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50.
|
MARKETING WITHOUT WIRES
by Bayne,Kim M. Material type: Book Description: xv,288.Publisher: Johns Wiley & Sons Canada, Ltd, Toronto c2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.84 B344M] (1).
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51.
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CREATIVE EXECUTION IN ADVERTISING
by Mohan,Manendra. Material type: Book Description: 8.Publisher: Indian Institute Of Management, Ahmedabad c1979Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.81 M312CE] (1).
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52.
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CREATIVE JUDEMENT IN ADVERTISING
by Mohan,Manendra. Material type: Book; Literary form: Description: 8.Publisher: Indian Institute Of Management, Ahmedabad Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.81 M312C] (1).
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53.
|
INDUSTRIAL ADVERTISING
by Manendra Mohan. Material type: Book Publisher: Indian Institute Of Management,Ahmedabad c1979Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 659.1315 M312I] (1).
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54.
|
NIRODH PROGRAMME FOR FAMILY PLANNING
by Sinha,Tara. Material type: Book; Literary form: Description: 23.Publisher: Indian Institute Of Management, Ahmedabad Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 SI64N] (1).
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55.
|
PEARS TOILET SOAP
by . Material type: Book; Format:
print
; Literary form:
not fiction
Description: 9.Publisher: Indian Institute Of Management, Ahmedabad 1976Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 P314] (1).
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56.
|
CLEARASIL
by . Material type: Book; Format:
print
; Literary form:
not fiction
Description: 6.Publisher: Indian Institute Of Management, Ahmedabad 1976Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 C581] (1).
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57.
|
POND'S SHAMPOOS
by Manendra Mohan. Material type: Book Description: 33.Publisher: Indian Institute Of Management, Ahmedabad c1979Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 M312P] (1).
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58.
|
COPY WRITING
by Manendra Mohan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 12.Publisher: Indian Institute Of Management, Ahmedabad 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8101 M312C] (1).
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59.
|
MEDIA PLANNING MODELS
: A REVIEW
by Jain,Abhinandan Kumar. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 20.Publisher: Indian Institute Of Management, Ahmedabad 1975Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 659.111 J199M] (1).
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60.
|
PHILIPS TRANSISTOR RADIOS
by Gupta,Subroto Sen. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 23.Publisher: Indian Institute Of Management, Ahmedabad 1976Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 G959P] (1).
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