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361.
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LIJJAT
by Murthy,K. R.S. Material type:  Book Description: 18.Publisher: Indian Institute Of Management,Ahmedabad c1970Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 M96L] (1).
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362.
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INDIA'S GARMENT EXPORT QUOTA DISTRIBUTION POLICY
by Narayana,A.V. L. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 21.Publisher: Indian Institute Of Management,Ahmedabad 1982Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.848 N164I] (1).
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363.
|
THE HANDBOOK OF INTERNATIONAL MARKET RESEARCH TECHNIQUES
by Robin J Birn,No | Birn,Robin J. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxvi,591.Publisher: Kogan Page, New Delhi 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.83 H192B2] (1).
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364.
|
DEVELOPING SUCCESSFUL MARKETING STRATEGIES
: A M A MARKETING TOOLBOX
by Parmerlee, David. Material type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,198p.Publisher: New York NTC Business Books 2000Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.800285 P241d] (1).
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365.
|
STATE CONSUMERS COOPERATIVE FEDERATION LTD.
by Barua,S. K.,Raghunathan,V. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 20.Publisher: Indian Institute Of Management,Ahmedabad 1988Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8707 B281S] (1).
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366.
|
FOODWORLD-A MARKET ENTRY STRATEGY
by Koshy,Abraham,Raghuram,G | Banerjee,Bibek. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 21.Publisher: Indian Institute Of Management,Ahmedabad 1999Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.87 K846F] (1).
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367.
|
FOODWORLD (C)
by Banerjee,Bibek,Raghuram,G | Koshy,Abraham. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 32.Publisher: Indian Institute Of Management,Ahmedabad 1999Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.87 B223F] (1).
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368.
|
LAXMI STEEL TUBES
by Parekh,Jayshree. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 13.Publisher: Indian Institute Of Management, Ahmedabad 1979Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.83 P215L] (1).
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369.
|
PROCESS CHANGE FOR PROMOTING FINANCIAL INNOVATION BY ABC BANK
by Bhattacharjee,Sourindra | Desai,Bhupat M. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 6.Publisher: Indian Institute Of Management, Ahmedabad 1997Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 332.3 B469P] (1).
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370.
|
COPY WRITING
by Manendra Mohan. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 12.Publisher: Indian Institute Of Management, Ahmedabad 1979Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8101 M312C] (1).
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371.
|
MODERN BAKERIES (INDIA) LIMITED, AHMEDABAD (D)
by Jain,A. K | Annand,R. K. Material type: Book; Literary form: Description: 14.Publisher: Indian Institute Of Management, Ahmedabad Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 J199M] (1).
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372.
|
MARKETING STRATEGIES FOR COMPETITIVE ADVANTAGE
by Adcock,Dennis. Material type: Book; Format:
print
; Literary form:
not fiction
Description: viii,406.Publisher: John Wiley & Sons Australia, Ltd, Brisbane 2000Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.8 AD17M] (1).
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373.
|
BRAND MANNERS
by Pringle,Hamish | Gordon,William. Material type: Book; Format:
print
; Literary form:
not fiction
Description: ix,314.Publisher: John Wiley, Chichester 2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.827 P936B] (1).
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374.
|
PHILIPS TRANSISTOR RADIOS
by Gupta,Subroto Sen. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 23.Publisher: Indian Institute Of Management, Ahmedabad 1976Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.82 G959P] (1).
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375.
|
INDIAN PRODUCTS LIMITED (D)
by Jain,Abhinandan K. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 5.Publisher: Indian Institute Of Management, Ahmedabad 1994Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.830954 J199] (1).
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376.
|
LARSEN & TOUBRO LIMITED (B)
by Bhattacharyya,S. K.,Camillus,J. C. Material type: Book; Format:
print
; Literary form:
not fiction
Description: 13.Publisher: Indian Institute Of Management,Ahmedabad 1973Availability: Items available for reference: PK Kelkar Library, IIT Kanpur [Call number: 658.802 B469LA] (1).
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377.
|
MARKETING COMMUNICATIONS
by Smith,P. R | Taylor,Jonathan. Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xvi,640.Publisher: Kogan Page, London 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.802 SM64M3] (1).
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378.
|
Principles of pharmaceutical marketing [3rd ed.]
by Smith, Mickey C | Smith, Mickey C. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Description: xiv, 529p.Publisher: New Delhi Cbs Publishers & Distributors 2002Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 615.10688 P936m3] (1).
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379.
|
USING MARKET KNOWLEDGE
by Deshpande,Rohit. Material type: Book Description: vii,391.Publisher: Sage Publications, Thousand Oaks c2001Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.8 US4] (1).
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380.
|
Designing and managing the supply chain
by Simchi-Levi,David | Kaminsky,Phillip. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
not fiction
Description: xxvi,354.Publisher: Mcgraw-Hill, Boston 2003Availability: Items available for loan: PK Kelkar Library, IIT Kanpur [Call number: 658.5 SI43D2] (1).
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